YouTube & Social Strategy + Creative For Expert-Led Brands

A Small & Mighty Team Of Content Strategists

We work with expert-led brands to build search-optimized YouTube & social channels that buyers trust & AI recommends.

Our mission is to help brands move beyond polished messaging and show up where modern audiences actively learn, engage, and connect.

Why YouTube?

YouTube is an incredible opportunity to consistently generate qualified leads because:

  • YouTube is the #2 search engine by volume

  • YouTube the #1 citation source in AI search

  • YouTube is used by 86% of people to learn new things related to their work

  • YouTube is used by over 90% of U.S. adults earning $100k+ per year

About Us You

Our team spent years in the traditional advertising world, making content that looked great, but didn’t always provide a measurable outcome.

So we stopped building content that disappears in a feed and started building high-intent assets that compound in search.

All in service of helping businesses (like yours) that run on relationships build trust & generate leads with your target audience.

But Don’t Just Take It From Us…

Daniel gave me instantly usable ideas to grow my YouTube presence. He reoriented my thinking to maximize my reach.
— Barb Agoglia, Former VP of Global Brand and Communications - American Express
You’re really the perfect outsource partner for us because there’s a lot of things that you can do at a professional level inside your firm.
— David Elder, Wealth Manager & Partner, Merit Financial Advisors
Daniel listened and asked great questions...Using YouTube was one of my goals, and now I can see more clearly how it can be leveraged to generate leads and inquiries around my facilitation and workshop offerings. I’m excited to get started.
— Dawn Bornheimer, Fractional Sales Leader

Meet The Team

Founder, Creative Director
Director of Ops & Accounts

Lyric West

Samuel Pinon

Chief Financial Officer
Technology Lead

Dora Endre

Lizette De la Peña

Brian Waldrop

Daniel Sagona

Social Media Coordinator
Creative Strategist

Who We’ve Helped

Our Services

Bronze

Consulting Only

$1,500 / month

You have internal capability, but need a strategy.

‍ ‍ Research-First Roadmap
Library Optimization‍ ‍
‍Video SEO Coaching
‍ ‍Format Creation‍ ‍
‍ ‍ Analytics & Creative Feedback
‍ ‍Audience Research ‍ ‍

‍ ‍

Silver

Partnership Model

$3-5,000/ month

You’re ready to scale content production.

‍ ‍‍ ‍


‍ ‍

‍ ‍ Bronze Services
Script Support‍ ‍
‍Production Support
‍ ‍Video EditingSupport
Dedicated Coordinator

‍ ‍

Gold

Full Management

$5,000+/ month

‍ ‍‍ ‍


‍ ‍

You want a turnkey solution.

‍ ‍

‍ ‍

‍ ‍ ‍ Bronze + Silver Services
Full Asset Management‍ ‍
‍Full Channel Management
‍ ‍Full Scriptwriting‍ ‍
‍ ‍ Advanced Keyword Research
‍ ‍Dedicated Strategy Lead ‍ ‍

‍ ‍

Not sure which option is right for you?

Contact